A F2F interview of 1,500 and 600 respondents conducted via CLT method to understanding the market of mobile operators both in Consumer and Business segment in all divisions in Bangladesh for Telenor-GP.
Adding new dimension to the modern market research practice Millward Brown introduced a new method of Advertisement evaluation named Link. The study was held at a central venue where respondents were invited based on few screening criteria to view a few advertisement and evaluate it alongside provide their thoughts about various aspects of the advertisement. The study was conducted on different global and local brand’s advertisement like Sprite (The Coca-Cola Company), Head and shoulder, Parachute, Banglalink (Orascom Telecom & VimpleCom Ltd.) and Ispahani Mirzapur Tea bag.
Below are the photographs of above mentioned projects…