ctMRS has been started by Amitesh Roy in 1998 with a wish for giving a different perspective to market research in Bangladesh. He completed Masters in Mass Communication and Journalism from University of Dhaka in 1986. This aroused interest in him to take up the career in Market research and event management, where he spent 24 years.
He worked with MRC-MODE Ltd and MBL group of companies [now known as TNS] for 10 years. He participated in a month long on – job training held in India on Special Research Product i.e. Add + Impact, SRM, of MBL Group Plc. His experience as Country representative in Bangladesh for MBL Group of companies is commendable. This showcases his capabilities in the field of MR.
He has successfully conducted more than 300 FGDs among different set of respondents – men/ women/ kids; people belonging to different SEC; rural and urban consumers. Till date he has handled lot of marketing and social research not only in Bangladesh but also in many other countries across globe. His work as a MR and event management service provider, is appreciated by many MNCs
Possess Strategy, Research and Consulting professional with over 25 years of understanding in the APAC region and experience of clients across sectors – Technology (IT, Telecom and Consumer Electronics), Services (BFSI), Manufacturing (Industrial), FMCG and Government ministries/ councils.
Along with ctMRS Limited, Amitesh Roy is also the Founder President of MRS (market research services) for international research projects, Founder Chairman of ctMRS EVENTS, ctMRS Logistics & RMI.
He is very industrious and fanatical, this made ctMRS group to emerge as one of the best and clients’ Most Preferred and Trusted Market Research and Event Management Company in and outside Bangladesh.