Market Research

  • Independent market research agency
  • PAN Bangladesh presence
  • More than 5,000 team members across nation
  • Multilingual professionals capable of handling projects in various languages
  • Strong experiences both in Consumer & B2B research
  • Member of ICC / ESOMAR

 

Our Area of Specialization

—  Field work

—  Back office support services

—  Quantitative and Qualitative research

  • Usage and attitude test
  • Product and package testing
  • Ad and promotion testing and effectiveness
  • Trade confidence study
  • Retail studies
  • Mystery shopping
  • Customer satisfaction studies
  • Brand perception study
  • Brand positioning and image research
  • Direct consumer contact

—  Desk research [Secondary research]

  • Social media research
  • Newsletters

 

Quantitative Research

Questionnaire designing

  • PAPI / CATI / CAWI
  • CATI scripting
  • Data processing
  • Data cleaning
  • Data analysis
  • Data conversions – to ASCII / SPSS etc.
  • Quantitative report writing

 

Qualitative Research

Discussion guide designing

  • Conducting FGDs, DIs, in-home visits, diary studies, triads, dyads, in-store
  • Transcription
  • Content analysis
  • Report writing

 

Software / Tools we use

For CATI – Sawtooth / Qualtrics, Survey to Go etc.

  • SPSS, ASCII, FoxPro, Microsoft office tools, WinCross, Stat Pack
  • Interactive excel dashboards

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