Other Important Projects

A Brief on few studies we conducted

 

DOCTORS STUDY on Cholera Vaccine

A study conducted with doctors, pharmacist and patient of Asthma to understand the entire position and status of Asthma as a condition in Bangladesh; also to understand how asthma is treated in Bangladesh along with estimate of the current ‘reach’ of asthma drugs in each city.

 

Brand Track Study

A quantitative study conducted to determine the brand health & perceived brand image of brands like CT100, Platina, Discover & Pulsar and Hero MotoCorp, TVS, Yamaha, Walton & Runner. The study also aimed to capture the impact of promotional activities conducted by various two Wheeler Manufacturers in Bangladesh. Additionally, the study attempted to provide buying behaviour and profile of two-wheeler customers in the country. On behalf of Frost & Sullivan India, 560 F2F/PAPI was done in Dhaka. Khulna, Rajshahi, Chittagong, Dinajpur, Bogra to make this study effective.

 

Bulletin (two waves)

A quantitative study conducted on behalf of TNS India for BBC to understand the types and density of followers of different news media. Apart from these objectives, this study also concentrated on the density of listeners, observers of their channel, station or website in comparison with that of competitors. This study was conducted in two phases; 1st phase had a sample size of 1500 and the 2nd phase with a sample size of 1750.

 

HSBC – Trade Confidence Study:

A study conduct on 350 companies (Dhaka and Chittagong) involved on International Business to understand their confidence on the upcoming days considering the current scenario of the country. The study was commissioned by TNS India to MRS in 2013 & 2014.
The study was commissioned for the 2nd time to MRS after the success and quality of the 1st.

 

Influencer – Brand awareness Campaign:

A study conducted on a SS of 500 respondents (Minimum Graduate belonging to the upper tire of Social Class, i.e. SEC A,B & C) in major divisional cities of Bangladesh to understand the awareness level of Grameen Phone’s mother brand Telenor.
It also assessed the comparative awareness of other international Telecom Brands in comparison with Telenor on several aspects of service. After successful completion of the 1st phase the study was re-commissioned to MRS in the very next phase.

 

Telenor Ad campaign:

A study conducted on a SS of 250 respondents (Minimum Graduate belonging to the upper tier of Social Class, i.e. SEC A,B & C) across Dhaka and Chittagong.

The study focused at understanding the effectiveness of the current ad campaigns undertaken by Grameenphone at different advertising media.

The study brought about such important insight that following the study another study of several focus group discussions were carried out to among different TG on the same subject to gain greater knowledge about the market.

Taking advantage of the handicraft production facility of Bangladesh we have connection with various well known vendors and handicraft villages nationwide. This helps us in procuring and providing our clients with the best quality of handicraft items available in the markets of Bangladesh and abroad.

 

Some International MR Projects

  • C & R Moto : Motorola Telecom Study amongst retailer & consumers
  • Tracking Study for Microsoft – 2006/ 2007 & 2008
  • FGD & Ethnographic Observation (mobile users & intenders) – 2007
  • HSBC Business Confidence Survey (SME – 2007 & 2008)
  • CSS study of Huawei – 2007 , 2008 ,2009 ,2010 ,2011
  • Mystery Shopping for Sony Ericsson – 2008
  • TATA Motors CSS – 2006, 2007, 2008 & 2009
  • Nokia Tracking Study – 2007,2008,2009 & 2010
  • Brand & advertising Research on telecommunication Companies as well as mobile holding companies (Axiata)-2010
  • Needscope Study on behalf of TELENOR-2010
  • DHL Packet Pricing Study(CAWI)-2010
  • Metlife / Alico Rebranding-2010
  • Samsung SCSI Study
  • Physician Study [ on specialist Doctors ] for Beximco
  • Health Study _ Asthma for GSK
  • Passenger Spending on diff route for Nitol Motors
  • Roaming Study for Axiata

Below are the photographs of above mentioned projects…

 

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