Customer Satisfaction Study (CSS)



Conducting Huawei Global Customer Satisfaction Study since 2006 in Bangladesh under various leading Marketing Research agencies: TNS Global, Synovate, Ipsos China, GfK China. The objective of Huawei GCSS (F2F and online) was to understand the customer needs and demands of Huawei B2B products among different telecom company of Bangladesh.

The target group of the study was top level executives (CEO, Chairman, MD), mid level (Directors, Head of Dept. etc.) and Engineers / Managers of the telecom operators.


TATA Motors CSS Study

A quantitative F2F Customer Satisfaction Study was conducted among owners of TATA vehicles using the database of TATA customers and competitors (Hino, Ashok Leyland etc.) to understand the customer satisfaction level in regards to after sales service and product compatibility. This study has sample size 600 to 1000 including competitors’ respondents form all over the country.

Since 2006 , MRS is conducting this study in Bangladesh as a local agency of TNS Global (India).


NOKIA Market Tracker

A F2F interview of 600 samples conducted via PAPI method to understand the perception of the Nokia mobile phone users & try to evaluate the brand performance in each wave.


Bangladesh CSI Study

A qualitative study conducted to determine the satisfaction amongst customers of Bajaj on behalf of Frost & Sullivan among 1130 respondents. 1130 F2F / PAPI were conducted in Dhaka, Khulna, Rajshahi, Chittagong, Dinajpur, Bogra to make this study effective.


Tiller User Study

A qualitative study conducted to understand farmer’s purchasing behaviour to choose Japanese brand HDE (Yanmar and Kubota) / Chinese brand HDE and thereby predict the demand for each brand for future on behalf of Q & Q Research Insights, India; among 130 respondents. 130 F2F / PAPI interviews done in Dhaka, Khulna, Rajshahi to make this study successful.


Below are the photographs of above mentioned projects…


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